Marlin Business Services Corp

Director, Brand & Marketing Communications

US-NJ-Mount Laurel
Job ID
2017-1245

Overview

Director, Brand & Marketing Communications

 

Marlin Business Services Corp.® specializes in providing innovative financial solutions for small and mid-size businesses. Since 1997, Marlin has extended over $5 billion in financing to over 350,000 small businesses through a network of over 25,000 equipment dealers, manufacturers, resellers and distributors. We are changing how small businesses access capital by combining our reputation for excellent service with our underwriting expertise, data driven automation and new technology platforms to offer multiple financing products and a better customer experience.

 

The primary goal of the Marketing Team is to drive growth at Marlin and increase awareness of Marlin’s brand and products. We are passionate about deeply understanding our customers’ needs and acting as their advocates both inside and outside the organization. We take a data-driven, strategic approach to customer acquisition, brand strategy, marketing communications, customer engagement & retention. We thrive on teamwork, passion and making an impact in a work environment that’s energetic and fun.

The Director of Brand & Marketing Communications will be the steward of Marlin’s brand and will be responsible for defining brand identity and positioning, driving brand awareness and creating brand loyalty and advocacy. You will be responsible for all marketing communications including email, direct mail, print & tradeshow collateral, website content as well as blogs & social media. In this role, you will develop a deep understanding of customer needs & preferences and work with teams across the company to create communications that reinforce a consistent brand identity and create an impact.

In this role you will:

  • Be the owner of the Marlin brand identity, positioning and standards in all communications, internally and externally
  • Lead customer and market research across different constituencies (small business customers, equipment dealers/ vendors, employees) to evaluate, define and strengthen brand positioning, awareness, relevance and advocacy
  • Own marketing assets, communication and messaging across all channels – sales collateral, tradeshows, website, digital & print advertising, email, etc.
  • Work with other marketing and sales teams to develop marketing communication that reinforces the brand and creates a connection with customers while driving action
  • Develop and own the content strategy including blogs, social media, newsletters & whitepapers, and lead development and distribution of content through different channels
  • Own the content on the website and online platforms (digital loan application, account servicing, dealer portal) and work with design teams to ensure that they engage users across a variety of usecases e.g. new small business customer vs existing customer vs equipment dealer
  • Measure customer advocacy using a variety of tools (NPS surveys, online ratings, customer satisfaction) and be the internal voice of the customer to drive increase in brand advocacy and referral
  • Own the PR strategy for Marlin and partner with other teams to ensure corporate communications are consistent with the brand strategy
  • Partner with Sales and Customer Service teams to drive internal adoption of & engagement with the brand and enable employees to reinforce the brand in all customer interactions
  • Partner with HR on internal communications and create engagement & excitement on Marlin’s mission, vision, values and brand identity
  • Lead and mentor a small team and manage external vendor relationships to deliver great work

 

To succeed in this role you’ll need:

  • 10+ years’ experience in brand and marketing communications
  • Experience in leading brand strategy and customer research
  • Strong customer empathy with a proven ability to understand customer needs, preferences & attitudes
  • Experience in leading creative teams to develop highly effective marketing communications and customer experiences
  • Exceptional written communication and a proven ability to develop marketing campaigns that create an emotional connection with customers and drive brand identity and advocacy
  • Exceptional verbal and visual communication skills with the ability to present to senior executives and communicate effectively across the organization
  • Entrepreneurial mindset, able to dive into the details with a desire to solve problems and make an impact to business results
  • Ability to critically assess, drive action, and deliver meaningful results in a high-paced environment 
  • Ability to manage multiple initiatives and effectively prioritize across competing organizational goals
  • Ability to recruit, mentor and develop a high performing creative team
  • A passion for working with and helping small businesses
  • Bachelor's degree in relevant field

Key Differentiators

  • Experience with small business marketing and/ or financial services
  • Experience with leading brand refresh / rebranding projects
  • Experience with direct mail, email or other forms of direct response marketing

 

 

Successful candidates will receive a competitive salary along with an excellent benefit package to include:  Health, Rx, Vision, Dental, Long Term Disability, Life Insurance, Equity, ESPP, 401(k) with match, flexible spending, on-site fitness center and much more…

 

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

No Relocation

No Sponsorship

 

 

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